How to Build and Sell Your First Digital Product: A Comprehensive Guide
In today's dynamic world, especially post-pandemic, many practitioners are discovering the immense benefits of digital products. Whether you're a massage therapist, yoga instructor, or wellness professional, adding digital offerings to your portfolio can diversify your income, reduce burnout, and extend the longevity of your career. Here’s a comprehensive breakdown of how you can get started, based on our recent private podcast discussion, available exclusively in the Virtual Studio for Bodyworkers.
What Are Digital Products?
Digital products are goods delivered in a digital format, such as:
Ebooks: Easy-to-create guides offering valuable information.
Online Courses: Continuing education or specialized skills training.
Memberships: Ongoing access to resources, like our Virtual Studio.
Webinars: Live or recorded sessions with actionable takeaways.
Templates: Customizable tools for clients or peers.
If you're unsure where to start, the resources and community inside the Virtual Studio provide the perfect space to brainstorm and refine your ideas.
Why Should You Create Digital Products?
Digital products offer numerous advantages:
Diverse Income Streams: Protect your finances if you’re unable to work hands-on.
Low Overhead: Create and sell with minimal financial investment.
Scalability: Create once, and sell repeatedly without additional labor.
High Profit Margins: Unlike physical products, digital offerings often yield 90%+ profit margins.
Flexibility: Package your expertise in multiple ways, such as guides, courses, or memberships.
For example, our "Bodywork Business Bundle" allows us to wake up to sales (yes, even on days off!) because we’ve automated the process. This is just one of the strategies we cover in the Virtual Studio’s private podcast.
The Digital Product Market Is Thriving
The shift toward digital solutions is undeniable:
Over 2 billion consumers purchased digital products in 2020.
The e-learning market is projected to exceed $840 billion by 2030.
Wellness and self-care markets are growing exponentially, creating opportunities for practitioners to thrive in this space.
Steps to Get Started with Digital Products
1. Discover Your Niche
Start by answering these journal prompts:
Who do I want to help? Clients or peers?
What challenges do they face? Identify three pain points.
What skills do I have? Brainstorm your unique expertise.
What impact do I want to make? Envision the transformation your product offers.
2. Conduct Market Research
Use tools like Answer the Public to identify trends and gaps in your industry. Social media polls and client surveys can also provide valuable insights into what people need.
3. Design Your Product
Start with beginner-friendly options like ebooks or guides. Tools like Canva and ChatGPT can simplify the process.
Visually Appealing Layouts: Use templates or hire a designer if needed.
High-Quality Content: Ensure your product delivers clear and actionable value that solves a problem.
4. Pricing Strategy
Price your product based on its value and impact:
Typical ebook prices range from $10 to $60.
Consider bundling related products to enhance value.
5. Create a Compelling Landing Page
Your landing page is the gateway to your product. Key elements include:
Headline: Focus on the outcome and transformation. Use the formula; (Dream Outcome), even if (Major Pain Point). Here is our headline for The Bodywork Business Bundle; Build the Massage & Bodywork Practice of Your Dreams—Even If You're New to Marketing or Feel Overwhelmed by Social Media.
Engaging Visuals: Use images that resonate with your audience’s goals.
Features with Benefits: Explain how your product solves their problem.
Social Proof: Include testimonials or reviews.
Clear Call-to-Action: Ensure your CTA is easy to find and focused.
6. Promote Your Product
Start with organic content marketing like Instagram posts, reels, or blog articles. Once your product gains traction, consider using paid ads to expand its reach.
Success Comes with Strategy
Creating digital products is an exciting opportunity to leverage your expertise and help others. Remember, success comes from the intersection of passion, proficiency, and profitability. Do the work, stay consistent, and you’ll set yourself apart in this growing market.
Are you ready to take the next step? Join the Virtual Studio today to access our private podcast, group mentorship calls, and exclusive resources designed to help you grow your digital offerings.
